Expertise - RISE Integrated Marketing

ADVERTISING EXPERTS

YOUTUBE FACTS AT A GLANCE

Scope and Scale of World's Leading Video Search Engine

50%

of total views on mobile

80%

of advertisers say it is the most effective video platform

70%

of what viewers watch is determined by recommendation engine

23X

90%

of consumers say they use platform to research purchases before

1B

billion viewing hours daily

$.06

average cost per click vs. $1 to $2 on Google

79%

of internet users have a YouTube Account

Mass Share Shift From Facebook to YouTube: Are You Ahead of the Curve?

With the Facebook boycott, millions of dollars will shift from Facebook to YouTube in the coming months. Advertising rates on YouTube are 1/4 the cost of LinkedIn. Advertisers are already reporting that they are paying $.06 cents per click on YouTube compared to $1 to $2 on Google.

Simply put, as consumer’s cut the cord and flock to over the top streaming services, YouTube is the new television. Users are consuming 1 billion hours of video on a daily basis. Over 80% of YouTube advertisers say YouTube is the most effective video marketing platform. According to real time analytics sources, users are 23 times more likely to take action on offers from advertisers after viewing a video ad to completion.

Facebook boycott: View the list of companies pulling ads

By Allen Kim and Brian Fung, CNN Business
‍Updated 6:05 PM ET, Thu July 2, 2020

(CNN Business) A growing list of companies are pulling ads from Facebook. For many of them, it's part of an advertiser boycott in protest of what they say are the site's failures to stop the spread of hate.
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A civil rights coalition, which includes the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit campaign last week when it called on major corporations to put a pause on advertising on Facebook, citing the company's "repeated failure to meaningfully address the vast proliferation of hate on its platforms.